Rolex NFT Marketplace
Web3
Portal
E-Comm

A limited edition NFT marketplace for Rolex watch collectors.
Client: Rolex
Role: Art Director / Lead UX Designer
Services: Concept Development, UX/UI Design, Interactive Prototyping, Video Presentation.
Date: 2022
Challenge:
Create an NFT storefront that can replace the second-hand market of counterfeit Rolex watches.
Solution:
We developed a user experience where users can buy, sell, and redeem NFTs representing limited edition Rolex watches