UFC Social Platform
MVP
Portal
Social
Bringing fight fans together through a single destination
Client: UFC
Role: Art Director / Lead UX Designer
Services: Concept Development, UX/UI Design, Interactive Prototyping, Video Presentation.
Date: 2017
Challenge:
We asked hardcore UFC fans to tell us when they became hooked by recounting highlights, milestones, champions, and moments that revolutionized the fight business. This generated content that allowed casual fans to dive deeper into what made the league so special. And because the UFC wouldn't be anything without its fans, an entire section of the site is dedicated to celebrating the community and camaraderie that contributed to the league's success.
